Dirty Floors & Dirty Websites

How clean is your floor?

How quick do you form an opinion? Do you think that you really care what a store’s floor looks like? Would that affect your decision on whether to buy or not? Probably not consciously.  Maybe not at all, but let us marvel at the complexity of the human brain for a sec. Before you even go into a retail store, you just KNOW that there’s probably 10 places within a 30 minute drive you could go to to look at the same item (even ebay and online stores) – you have options as to where to buy, but you end up only buying from one place. Could it be that their floor was the cleanest?

As you walk in the doors to a store, so much must be going on: The ads, the music, the people, the smell, temperature… So much. Sure, you may not consciously notice the cleanliness level of the floor but, you must of seen it to get where you’re going, and on some level you’ve registered how clean the floor is. Then occurs this rationale: Dirty Floors = Bad Service. Why? Well think about it, would you invite random strangers into your house without making sure things look okay? Wouldn’t you be just a little bit mortified that there might be a massive cobweb waiting to dangle on to the shoulder of an unsuspecting dinner guest? What kind of person leaves basic cleanliness to chance? Probably one that doesn’t care about the reaction of who’s coming in the door. Simply put, dirty floors = I don’t care about you, and a store that doesn’t care can’t have your best interests in mind. Without your best interests in mind, you’re more likely to feel ignored, ripped-off, pushed into a sale, like you’re a walking dollar sign rather than a person, and other not-good things. Things that would make me for one not want to buy a damn thing.

Bit of a stretch? Maybe, but again, remember your brain and all it can pick up. Maybe it also noticed the overflowing garbage bins outside, and the cigarette butts in the parking lot, and how there’s a light out in the main sign, and how its really stuffy in the lobby and smells a little weird… It all adds up, and people don’t buy as often from dirty stores as they do clean ones.

So, is your website dirty? Are there little tidbits of code spilling over, do all the pictures line up – even in an Opera browser? Is it spell-checked? Do all your links work? Just little things, but they can all contribute to dirtiness, which we now know is bad. Clean it up, and I’ll bet you’ll see an increase in sales, return customers, and especially important: nicer blog comments.

-Peter
Pyneonline.com | Websites for Beginners

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